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Alex and Ani Launches Exclusive Paw Prints Bangle to Benefit the Mayor’s Alliance for NYC’s Animals


Alex and Ani - Charity by Design - Paw Prints BangleInternational Accessories House, Alex and Ani® Supports the Life-Saving Programs of the Mayor’s Alliance for NYC’s Animals® with the Creation of an Exclusive Charity by Design Paw Prints Bangle

New York, NY – Thursday, November 17, 2011 – Alex and Ani® and the Mayor’s Alliance for NYC’s Animals® team up on the creation of an exclusive expandable wire Paw Prints bangle to benefit NYC’s homeless animals. The bangle will be available in select Alex and Ani retail shops and online beginning Friday, November 18, 2011. The Mayor’s Alliance will receive 20% of the sale of each bangle sold for the life of the bangle.

Pre-Launch Event
Thursday, November 17, 2011
6:00–9:00 p.m.
Alex and Ani SoHo, 425 West Broadway, NYC

In preparation for the launch, Alex and Ani SoHo, located at 425 West Broadway, will host a pre-launch event on Thursday, November 17, 2011, from 6:00 p.m. to 9:00 p.m. This event is open to the public. Guests will be among the first to own the exclusive Paw Prints bangle, plus enjoy an evening of shopping for a cause with 15% of total sales from the event being donated to the Mayor’s Alliance for NYC’s Animals. Delicious hors d’oeuvres and positive energy punch will be served. Posh Pets Rescue, an Alliance Participating Organization, will be in attendance with adoptable dogs.

Alex and Ani - Charity by Design - Paw Prints BangleThe bangle is launching in time for the holidays and is affordably priced at $28.00. The special animal lovers in your life will appreciate this thoughtful gift that gives back. Each bangle comes in a gift box and is accompanied by a meaning card that states, “Significant parts of our culture, pets are loyal companions that seek love. Optimistically the day will come when all dogs and cats have a loving home and family to belong to.” Compassion, optimism, and appreciation are the words used to describe the Paw Prints. The Paw Prints expandable wire bangle is made in the USA from recycled metals and is available in two finishes, Russian Gold or Russian Silver. The Paw Prints bangle is a socially and environmentally conscious product that will support Wheels of Hope and other Mayor’s Alliance for NYC’s Animals life-saving programs.

“I have the privilege of advocating for the welfare of NYC’s animals through awareness campaigns, special events, and the media. Partnering with Alex and Ani to create the Paw Prints bangle on behalf of the Mayor’s Alliance has been an incredible opportunity to broaden that outreach. The Paw Prints charm will become a symbolic testament to the betterment of animals’ lives for those who wear the bangle while also generating funds to support our mission and programs,” says Mayor’s Alliance Spokesperson, Stephanie Mattera.

For more information about Alex and Ani’s Charity by Design, visit the Alex and Ani website. To find out about upcoming Mayor’s Alliance events featuring Alex and Ani’s bangle bar, view the Mayor’s Alliance Events Calendar.

Alex and AniAbout Alex and Ani®
Alex and Ani offers eco-friendly, positive energy infused products that adorn the body, enlighten the mind, and empower the spirit, designed by Carolyn Rafaelian and Made in America with Love. Alex and Ani’s collections reflect a design aesthetic that celebrates each wearer’s unique essence. Owner and Designer Carolyn Rafaelian believes it is her life’s work to inspire her customers to relish what is unique and authentic about themselves. Alex and Ani’s artistry lies in drawing out the beauty that resides within. www.alexandani.com

Mayor's Alliance for NYC's AnimalsAbout the Mayor’s Alliance for NYC’s Animals®
The Mayor’s Alliance for NYC’s Animals, Inc., founded in 2002 and powered by Maddie’s Fund, The Pet Rescue Foundation, with support from the ASPCA, is a coalition of more than 150 animal rescue groups and shelters working with Animal Care & Control of New York City (AC&C) to end the killing of healthy and treatable cats and dogs at AC&C shelters. To achieve that goal, the Alliance, a 501(c)(3) not-for-profit corporation, helps its Alliance Participating Organizations (APOs) work to their highest potential to increase pet adoptions and spay/neuter rates, with the goal of transforming New York City into a no-kill community by 2015. www.AnimalAllianceNYC.org

Media Contacts

Laurie Elizabeth Zuckerman, Shamin Abas Public Relations
Office: (561) 366-1226
Mobile: (561) 859-9670
E-mail: laurie@shaminabaspr.com
Stephanie Mattera, Mayor’s Alliance for NYC’s Animals
Mobile: (646) 408-5156
E-mail: stephanie@AnimalAllianceNYC.org