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“New York Live Pet Project” Celebrates Five Years on NBC New York


New York Live Pet Project1,000 Shelter Dogs Adopted During the Past Five Years of Pet Adoption Weekly Segment

Wednesday, February 18, 2015 – New York, NY – NBC 4 New York’s daily lifestyle show, New York Live, is proud to celebrate its fifth year of the beloved New York Live Pet Project. The weekly Thursday segment is responsible for the adoption of 1,000 shelter dogs since its 2010 launch in partnership with the Mayor’s Alliance for NYC’s Animals.

New York Live’s anniversary of the New York Live Pet Project will air February 19th at 12:30 p.m. ET on NBC 4 New York.

The New York Live’s Pet Project anniversary show will be entirely dedicated to animal adoption, and will celebrate the success of the New York Live Pet Project with longtime supporter, the SPCA of Westchester. In addition to celebrating the segment’s fifth anniversary, New York Live anchor Ben Aaron will celebrate the birthday of his dog and animal advocate Jill Rappaport — host of the upcoming adoption special, Best in Shelter with Jill Rappaport — will lend her support as a live guest.

New York Live is proud to support the adoption of so many worthy animals from shelters across the tri-state area,” said Nick Veneziale, Executive Producer of New York Live.

New York Live continues to work with the Mayor’s Alliance for NYC’s Animals to promote a “No-Kill” policy in New York City, in which no shelter animals of reasonable health and temperament be euthanized.

Every week, the New York Live Pet Project showcases both pure and mixed breeds. The audience is presented with each dog’s name, age, breed, personality, history, and “quirky” facts. The shelter’s contact information is clearly posted so that viewers can inquire about adopting the featured pets who have warmed their hearts. In addition to tips on caring for animals and information about shelters and events in the tri-state area, viewers are informed of previously featured dogs that have been placed in “forever homes.”

The New York Live Pet Project’s five-year anniversary show will feature highlights from the segment’s best moments and follow a New York Live viewer through the process of adopting at Bideawee Animal Rescue.

The New York Live Pet Project has encouraged viewers to adopt and given new pet owners the chance to experience how amazing these animals can be.

Follow New York Live on Twitter @newyorklivetv and your co-hosts Sara Gore @sara_gore and Jacque Reid @jacquereid.

NBC 4 New YorkAbout NBC 4 New York
NBC 4 New York is one of the NBC Owned Television Stations. In addition to NBC 4’s primary channel, other programming outlets include COZI TV, the station’s multicast channel, and out-of-home platforms including TV screens in taxi cabs and N.J. PATH trains. NBC 4 New York’s award-winning broadcasts feature news, lifestyle, weather and sports programming. For more information, visit www.nbcnewyork.com.

Media Contact

Dawn Rowan, NBC 4 New York
Phone: (212) 664-5247
E-mail: dawn.rowan@nbcuni.com