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Alliance Spokesperson Gets “Pied” by Jill Rappaport in PIES4PAWS Challenge™


Stephanie Mattera and Jill RappaportIn honor of National Feral Cat Day on October 16, Alliance spokesperson, Stephanie Mattera, attended the NYC Re-tails & Sales Expo at the historic Hotel Pennsylvania, where she talked to NBC reporter, author, and animal advocate, Jill Rappaport, about her PIES4PAWS Challenge™ campaign and the importance of pet adoption and Trap-Neuter-Return (TNR) for community cats.

Stephanie “put her money where the pie is” and accepted Jill’s challenge to take a pie in the face in exchange for a donation to our NYC Feral Cat Initiative program. Other event attendees also had fun and raised funds for our city’s community cats by taking the challenge

Thank you, Jill, for promoting and supporting pet adoption and TNR!

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