Trails to Tails

About Rational Animal

Rational Animal is a 501(c)(3) non-profit organization that uses media and special events to increase public awareness about New York City's at-risk animals. Working with media professionals and companies, artists, and celebrities, Rational Animal creates original, entertaining, and informative materials for broadcast in NYC and communities nationwide.

www.rational-animal.org

About Charles Fazzino

For more than twenty-five years, Charles Fazzino's name has been synonymous with bright, whimsical, and wonderfully detailed three-dimensional pop art. He is best known for the frenetic energy that infuses his work and a unique, hand-assembled 3-D layering technique that brings his images to life.

www.fazzino.com

About the Mayor's Alliance for NYC's Animals

The Mayor's Alliance for NYC's Animals, Inc., founded in 2002 and powered by Maddie's Fund, The Pet Rescue Foundation, with support from the ASPCA, is a coalition of more than 150 animal rescue groups and shelters working with Animal Care & Control of New York City (AC&C) to end the killing of healthy and treatable cats and dogs at AC&C shelters. To achieve that goal, the Alliance, a 501(c)(3) not-for-profit corporation, helps its Alliance Participating Organizations (APOs) work to their highest potential to increase pet adoptions and spay/neuter rates, with the goal of transforming New York City into a no-kill community by 2015.

www.AnimalAllianceNYC.org

 

Media Contacts

Jessica Del Guercio

M. Silver Associates

Phone: (212) 754-6500 x237

E-mail: jessica@msilver-pr.com

 

FOR IMMEDIATE RELEASE

Monday, February 22, 2010

 

Rational Animal to Unveil 5th Edition of Trails to Tails Animal Shelter Map of NYC

February 26 – 9:00 a.m., steps of City Hall, 260 Broadway

Vibrant maps help locate and lead New Yorkers to animal shelters and dog parks in the 5 boroughs to promote pet adoption and pet-friendly NYC living

New York, NY – Monday, February 22, 2010 – Rational Animal, a participating organization of the Mayor's Alliance for NYC's Animals, will unveil the 5th edition of Trails to Tails, the quintessential full-color, fold-out map and guide to New York City animal shelters and dog parks, on the steps of City Hall on February 26 at 9:00 a.m. In celebration of "I Love NYC Pets" Month, Assemblyman Joe Lentol (D - North Brooklyn) hosts the City Hall unveiling and will announce that his district office will begin carrying Trails to Tails maps.

Trails to Tails is the brainchild of Rational Animal, and this 5th edition is whimsically illustrated by 3-D pop-up artist, Charles Fazzino, based on his New York Is collectible illustration of New York City. Trails to Tails will be available in key locations, including city offices, New York Public Libraries, NYC municipal shelters, and select vet offices, animal awareness and adoption events, and pet supplies stores city-wide. Trails to Tails is sponsored by the ASPCA and The PEDIGREE Foundation with help from New York Tails magazine.

Rational Animal is a non-profit organization creating media and special events to increase public awareness about NYC's at-risk animals and is among the 160 Alliance Participating Organizations (APOs) working with the city of New York to help make NYC a no-kill community. With over 43,000 homeless animals entering into the shelter system on a yearly basis, this map helps promote pet adoption at local animal shelters, locates dog parks, and offers information about free/low-cost pet care services and their locations. In addition, the map offers pet resources for licensing, microchipping, poisoning hotline, pet-friendly housing, and how to report animal abuse, making this latest version of Trails to Tails a must-have for current and future pet guardians in New York City.

"There are so many highly visible stores across the city still selling dogs from puppy mills —each purchase means one less adoption — and so many cats and other animals need homes too," said Susan Brandt, founder of Rational Animal. "With this map we aim to direct more people to their local shelters to adopt, donate or volunteer — every person can do their part to help homeless animals and end euthanasia in city shelters."

Trails to Tails Pre-Unveiling Party hosted by DoggyStyle, nyc, in SoHo will take place on the evening of February 25 from 6:30–9:30 p.m. at 73 Thompson Street, and is open to the public. At this event, pet-lovers can pick up a Trails to Tails map and buy dog supplies with a percentage to be donated to Rational Animal.

Note: Due to weather, the launch event has been rescheduled for 10:00 a.m. on Friday, March 5, and the the pre-unveiling party has been rescheduled for Thursday, March 5.

How to Get a Map

To order a Trails to Tails map, mail a check for $3.50 (payable to Rational Animal) to Rational Animal, 217 Thompson Street, Suite 420, New York, NY, 10012. Be sure to include your mailing address.

Trails to Tails is available at a discount for bulk quantities. If your business would like to be a distributor, contact Rational Animal at t2t@rational-animal.org or (212) 933-1688, or visit the Rational Animal website.

"I Love NYC Pets" Month

For a full list of "I Love NYC Pets" Month event listings, please visit www.ILoveNYCPets.org.

 

# # #

Copyright © 2002–2011 Mayor's Alliance for NYC's Animals, Inc.