New Mayor's Alliance for NYC's Animals Micro-Site Helps Cash-Strapped NYC Pet Owners Locate Resources for Free and Low-Cost Pet Care

FOR IMMEDIATE RELEASE

Thursday, September 3, 2009

NEW YORK, NY – Thursday, September 3, 2009 – In response to an increasing number of requests from NYC pet owners for information about low-cost pet care options in New York City, and to help cash-strapped NYC pet owners access resources that can help them provide their pets with the best care possible during these trying economic times, the Mayor's Alliance for NYC's Animals has developed an online micro-site that offers pet-owners an information resource for low-cost pet care options: www.AnimalAllianceNYC.org/services/help.htm.

The micro-site is located on the Mayor's Alliance for NYC's Animals' website, and provides information about:

•	Financial Assistance and Low-Cost Options for Veterinary Care
•	Low-Cost Spay/Neuter Programs & Clinics
•	Low-Cost Microchipping
•	Food Banks that Provide Pet Food
•	Low-Cost Temporary Pet Boarding & Foster Care

Recognizing that pets are a part of the family, the Mayor's Alliance encourages pet owners to seek out sources of affordable pet care to ease the financial commitment to their beloved pets. As new resources become available, they will be added to the site.

"It's important that people understand that there are resources available to help them continue to care for their pets properly during these tough economic times, and allow them to keep their pets at home instead of surrendering them to a shelter because they feel they can no longer afford to keep them," states Jane Hoffman, President of the Mayor's Alliance for NYC's Animals.

Visit: www.AnimalAllianceNYC.org./services/help.htm

About the Mayor's Alliance for NYC's Animals

The Mayor's Alliance for NYC's Animals, Inc., founded in 2002 and powered by Maddie's Fund, The Pet Rescue Foundation, is a coalition of more than 150 animal rescue groups and shelters working with Animal Care & Control of New York City (AC&C) to end the killing of healthy and treatable cats and dogs at AC&C shelters. To achieve that goal, the Alliance, a 501(c)(3) not-for-profit corporation, helps its Alliance Participating Organizations (APOs) work to their highest potential to increase pet adoptions and spay/neuter rates, with the goal of transforming New York City into a no-kill community by 2015. www.AnimalAllianceNYC.org

Press Contact

Carrie Hyman, M. Silver Associates

Phone: (212) 754-6500 x245

E-mail: carrie@msilver-pr.com

Jessica Del Guercio, M. Silver Associates

Phone: (212) 754-6500 x237

E-mail: jessica@msilver-pr.com

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