Don’t Miss the Pet Fashion Event of the Season!

   

New York Pet Fashion Show - February 7, 2014New York Pet Fashion Show 2014

10th Anniversary Diamond Celebration:
The Crown Jewels of Fashion and Rescue

Friday, February 7, 2014
6:00–11:00 p.m.
Hotel Pennsylvania, 401 7th Avenue (at 33rd Street), 18th Floor, Manhattan

The New York Pet Fashion Show kicks off Westminster Weekend and Fashion Week with glitz, glamour, and fabulous dogs! It’s a canine fashion extravaganza that showcases top pet clothing designers and some of New York City’s wonderful shelter dogs awaiting their forever homes.

Each year the proceeds raised from the New York Pet Fashion Show benefit a New York City shelter or rescue group. We’re delighted that this year the event organizers have selected the Mayor’s Alliance for NYC’s Animals as the event beneficiary, along with several Alliance Participating Organizations whose dogs will walk the runway. These groups include Animal Haven, Bideawee, Bobbi and the Strays, Eve’s Sanctuary, Metropolitan Maltese Rescue, Waggytail Rescue, and Zani’s Furry Friends.

It will be an evening to remember…

6:00–6: 30 p.m.: Welcome Red Carpet / Step & Repeat
6:15–9:15 p.m.: Cocktails, Vendor Specials
6:30–9:00 p.m.: Complimentary Hot & Cold Food & Hors d’Oeuvres
7:00–7:45 p.m.: “Gems of Rescue” on the Runway
7:45–8:00 p.m.: New York Pet Fashion Show Awards (Part I)
8:00–8:45 p.m.: “Age of Enlightenment” Fusion of Fashion & Technology
8:45–9:00 p.m.: New York Pet Fashion Show Awards (Part II)
9:00–9:45 p.m.: “Crown Jewels of Fashion” The Royalty Costume Contest
9:45–10:15 p.m.: New York Pet Fashion Show Awards (Part III):
     Crown King or Queen of the Royalty Costume Contest
     Announce 2014 Pet Fashion Show Designer of the Year
     Announce 2014 Pet Fashion Show Rescue Dog of the Year

Tickets
Tickets are $40 in advance online, or $50 at the door.

Learn More Buy Tickets

Posted in Dogs, Events & Campaigns, Fundraising | 1 Comment

Architects for Animals Returns to NYC for Fourth Annual Winter Cat Shelter Exhibition

   

Architects for Animals: Giving Shelter - January 30, 2014Architects for Animals: Giving Shelter
Thursday, January 30, 2014
6:00–8:00 p.m.
Steelcase Showroom, 4 Columbus Circle, Manhattan

For the fourth consecutive year, the Mayor’s Alliance for NYC’s Animals and Architects for Animals present Architects for Animals: Giving Shelter, a winter cat shelter exhibition and reception to benefit the NYC Feral Cat Initiative of the Mayor’s Alliance for NYC’s Animals. This is an evening like no other in New York City, and one you won’t want to miss!

Some of New York’s most creative architectural designers have designed and built an array of imaginative winter shelters for New York City’s outdoor “community” cats to provide them with a refuge from the cold. This year we will present a new collection of unique, inspired Architects for Animals winter shelters for public viewing before they are donated to certified community cat caretakers and placed in locations throughout the city.

Architects for Animals founder Leslie Farrell, who works within the NYC architectural community, created the Giving Shelter event four years ago to raise awareness about the estimated half-million cats who live in backyards, vacant lots, alleys, and numerous other outdoor locations throughout the city. For these community cats, wintertime is especially difficult. Many of these cats are cared for by dedicated caretakers who feed them daily, monitor their health, and go to great lengths to have them spayed or neutered through Trap-Neuter-Return (TNR). TNR has proved to be the only truly humane and effective way to manage feral cat colonies and reduce their numbers over time.

This year’s participating architectural teams include Bailly & Bailly, Carlton Architecture, Francis Cauffman Architects, deSoto studio Architects, Incorporated Architecture & Design, Elham Valipay and Haleh Atabaki of Mish Mish, M Moser Associates, Two One Two Design, and Zimmerman Workshop Architecture + Design, to name a few.

Admission is a $25 donation ($10 for Certified TNR Caretakers) and includes the exhibit, hors d’oeuvres, and drinks. A raffle also will be featured this year. You may RSVP and purchase tickets in advance online through January 29, and a limited number of tickets also will be available at the door.

We are very thankful to our generous sponsors for making the event possible, including our Leadership Sponsor JFK&M Consulting Group, and our Architects for Animals Sponsors: Cindy Feinberg, I and Love and You Pet Care, and Pooch & Kitty. We would also like to thank our in-kind supporters for donating their time and talent, including Blossom for providing appetizers; The Love Kitchen for providing desserts; and Dana Humphrey and Whitegate PR for helping to coordinate the evening’s raffle. All items in our raffle were donated to support the cause. Many thanks to I and Love and You Pet Care, Cat Wisdom 101, Rescue Chocolate, Ruby & Jack’s Doggy Shack, and Entirely Pets for their donations and support.

Learn More RSVP for This Event

Posted in Cats, Events & Campaigns, Feral Cats & TNR | 1 Comment

Stephanie Mattera, Mayor’s Alliance Spokesperson, Receives Service Award

In her role as Alliance spokesperson, Stephanie is sometimes accompanied by her own beloved rescue dog, a Japanese Chin named Keiko, as she was at the first annual Remember Me Thursday event held in September 2013. (Photo by reFABRICATION)

In her role as Alliance spokesperson, Stephanie is sometimes accompanied by her own beloved rescue dog, a Japanese Chin named Keiko, as she was at the first annual Remember Me Thursday event held in September 2013. (Photo by reFABRICATION)

With proud family, friends, and professional colleagues cheering her on, Stephanie Mattera, the Spokesperson for the Alliance, accepted the Bart Lawson Alumni Award for Professional Service and Outreach for her work on behalf of the Alliance at a recent award luncheon held by New York University’s School of Continuing and Professional Studies. The award is given annually to an NYU alumnus who, using their expertise and experience, has demonstrated a dedication to service in the area of community outreach.

Stephanie, who is a public relations and communications professional with a B.A. in English and an M.B.A. in Global Business Leadership, received her M.S. in Public Relations and Corporate Communications from NYU in 2009. While pursuing the degree, Stephanie, a lifelong animal lover who recalls growing up in a house full of rescued animals who were all considered members of the family, began to think of “putting my passion for animals into more strategic focus and into doing something more tangible.” That desire led her to volunteer with the Alliance, where her enthusiasm and natural ability to communicate with the public led then-volunteer coordinator Barbra Tolan to quickly recommend Stephanie to become the organization’s spokesperson, a role Stephanie assumed in 2010.

In her acceptance speech for receiving the Bart Lawson Alumni Award for Professional Service and Outreach from NYU, Stephanie thanked Alliance Founder and President Jane Hoffman for "empowering me to use my voice as the organization's spokesperson." (Photo by Thea Feldman)

In her acceptance speech for receiving the Bart Lawson Alumni Award for Professional Service and Outreach from NYU, Stephanie thanked Alliance Founder and President Jane Hoffman for “empowering me to use my voice as the organization’s spokesperson.” (Photo by Thea Feldman)

“The passion and love for animals that Stephanie brings to her volunteer role as a spokesperson for the Alliance is evident each time she speaks on behalf of the Alliance, whether at events, with media, or with potential adopters or partners,” says Alliance Founder and President, Jane Hoffman. “We are privileged to have such a poised and articulate member of our team and an extremely effective advocate for our mission.”

Stephanie has represented the Alliance in numerous print and broadcast interviews and has appeared at many events, including Adoptapalooza and Whiskers in Wonderland, as Alliance spokesperson, emcee, or host.

Stephanie has also managed to put another of her passions — fashion, particularly as a vehicle for self-expression and empowerment — to work for the Alliance. More than two years ago, she forged a partnership between Charity by Design, a division of lifestyle brand Alex and Ani, and the Alliance to create a unique charm bangle with the Alliance’s paw print logo. For each bangle sold, Alex and Ani donates a portion of the proceeds to the Alliance. To date, the Alliance has received more than $200,000 in donations from the sale of the bangle, all of which goes directly toward helping companion animals.

Stephanie's passion for animals and for fashion as a vehicle for self-expression led to the creation of this exclusive Alex and Ani charm bangle with the Alliance paw print logo.

Stephanie’s passion for animals and for fashion as a vehicle for self-expression led to the creation of this exclusive Alex and Ani charm bangle with the Alliance paw print logo.

From her perspective, Stephanie is, of course, pleased that her efforts have resulted in benefits for the Alliance, but for her, “Charity and volunteerism are my passion. They give me a great sense of fulfillment.” In her acceptance speech at the awards luncheon (which can be viewed in its entirety in the video below), she thanked NYU for recognizing the value of community service. “I have always believed in the value of education,” she added, “and that it is not only an investment in yourself, but also in your community.” Stephanie’s investment is clearly paying off for NYC companion animals in need.

Posted in Events & Campaigns | Leave a comment

Cold-Weather Precautions to Keep Outdoor Cats Safe

   

Cat in car engine.The Mayor’s Alliance for NYC’s Animals urges New Yorkers to check for animals taking cover before starting car engines

Thursday, January 16, 2014 – New York, NY – With the cold weather underway, New Yorkers need to take special precautions to ensure the safety of small animals, especially cats, who live outdoors. These animals often seek shelter and warmth by crawling beneath the hood or inside the wheel well of cars parked outdoors or in garages, making themselves vulnerable to injury — or worse — when drivers start their engines. Cars that have been parked overnight (and therefore do not provide warmth) are less of a risk than those that have been parked a short amount of time. To keep animals safe and to prevent damage to vehicles, drivers need only bang on the hood or honk the horn for a few seconds before turning on the ignition.

The fate of one local cat shows what happens when such precautions are not taken. Earlier this month, a two-year-old, orange domestic shorthair cat known as The Deputy was fatally injured when he sought shelter under the hood of a car parked in Washington Heights. When the driver started his engine, the cat’s leg became caught and his left paw was severed. While he managed to escape, he developed an incurable infection and, after suffering agonizing pain for several days, had to be euthanized by a veterinarian.

Said Jane Hoffman, president of the Mayor’s Alliance: “With the current freezing temperatures, we need to be extra vigilant about the welfare of animals living outdoors — especially feral cats, who are forced to find inventive ways to stay warm. Taking 30 seconds to check for cats before starting your engine can mean the difference between life and death.”

   


Mayor's Alliance for NYC's AnimalsAbout the Mayor’s Alliance for NYC’s Animals®
The Mayor’s Alliance for NYC’s Animals is a 501(c)(3) non-profit charity that works with more than 150 partner rescue groups and shelters to offer important programs and services that save the lives of NYC’s homeless animals. We are supported entirely by donations from foundations, corporations, and individuals and receive no government funding. Since our founding in 2003, we have remained committed to transforming New York City into a no-kill community by 2015, meaning that no dogs or cats of reasonable health and temperament will be killed merely because they do not have homes. www.AnimalAllianceNYC.org

Media Contact

Courtney Savoia, LAK Public Relations, Inc.
Phone: (212) 329-1408
E-mail: csavoia@lakpr.com

Posted in Cats, Feral Cats & TNR, Pet Care & Training, Press Release, Safety/Emergency | Leave a comment

Miracle on 35th Street…or the Meow Heard Round the City

Bright-eyed Bug is snug in his new home after being rescued from a Midtown Tunnel exit road.

Bright-eyed Bug is snug in his new home after being rescued from a Midtown Tunnel exit road.

Living in New York City, people are accustomed to hearing all sorts of sounds at all hours of the day and night, especially if they live in busy midtown Manhattan. Even so, one resident of an apartment building with windows facing an exit road for the Midtown Tunnel did not expect to hear a kitten meowing loudly outside her windows one evening this past summer.

When the road closed to traffic around 11:00 p.m., the resident went to investigate, armed with a bowl of cat food. She spotted a kitten darting back and forth across the road between 35th and 36th Streets. The kitten ignored both her and the food. The woman (who prefers to remain anonymous) eventually, reluctantly, returned to her apartment.

The following day, the concerned person was relieved to run into neighbor Jordana Serebrenik, who has been volunteering with City Critters, an Alliance Participating Organization (APO), since 2007. That evening, after the road closed, Jordana and her neighbor went outside with a humane trap baited with food. They placed the trap on the narrow sidewalk portion of the street knowing that, even if the road was officially closed, an emergency vehicle might still come barreling through in an instant.

All the while they could hear the kitten meowing loudly. “Because of the high walls, sound echoes there, and it was hard to tell where exactly the kitten was,” says Jordana. But they eventually spotted him, first running around and then poking his head up out of a rainwater gully on the east side of the exit road.

The view, looking south from 36th Street, of the Midtown Tunnel exit road and its narrow sidewalks, where Bug the kitten initially evaded rescue efforts. (Photo by Thea Feldman)

The view, looking south from 36th Street, of the Midtown Tunnel exit road and its narrow sidewalks, where Bug the kitten initially evaded rescue efforts. (Photo by Thea Feldman)

The two neighbors were out until 3:30 in the morning, but once again the food lure failed. This continued for a couple of long, late nights, during which time they tried a variety of tempting treats from sardine juice to tuna, all to no avail. At the same time, importantly, the word about the “Midtown Meower” had spread amongst the cat rescue and Trap Neuter Return (TNR) community in New York City, and many individuals offered advice and/or came to help, including Debi Romano, the president and co-founder of SaveKitty Foundation, another APO, and Annie Sullivan, an extremely active NYC-based TNR advocate and practitioner. In addition, in true New-York-City-story style, someone riding by in a cab saw the kitten on the side of the exit road and posted it to a local Yahoo feral cat discussion group, whose members also began to participate in figuring out how to corral the kitten.

“It was a true collaborative effort,” reports Jordana, and it was obviously also an urgent one, given the extremely dangerous location. “It was a tricky rescue,” Jordana says, “because there was no place to contain the kitten and food wasn’t working as a lure.” She credits Holly Staver, the President of City Critters, for coming up with the plan that eventually worked.

Holly reasoned that the kitten’s ongoing loud, plaintive vocalizing and his failure to respond to food lures even though he hadn’t eaten for days, meant that he was calling for something else. She determined that the kitten was crying for his litter. She also believed that this was a good sign for both the rescue effort and the kitten’s future: If the kitten was calling out for companionship, it would most likely bond pretty quickly to another cat. Holly also knew, from her many years of trapping cats, that a cat can be used as a lure to trap another cat or kitten.

“It occurred to me that there are probably recordings of cats and kittens out there that you can use to attract and trap a cat,” says the unassuming Holly. Sure enough, she found what she was looking for on YouTube. On an old micro-cassette recorder, she recorded nine minutes of cats meowing. But she also wondered if this skittish kitten might need more than an auditory lure.

Robbie to the rescue! This adorable little guy helped lure Bug into the trap and to safety. (Photo by Lori Grunin)

Robbie to the rescue! This adorable little guy helped lure Bug into the trap and to safety. (Photo by Lori Grunin)

At the time Holly was fostering an orange kitten named Robbie, who himself talked back to the recording she had made. Robbie was also about the same age as the kitten they were trying to trap and his sweet and mellow temperament made him a good candidate to assist in the effort. So, Robbie was recruited as a rescuer.

Holly, Jordana, the neighbor, and others set the trap up, baited with food, again. This time they put Robbie, in a carrier, at the far end of the trap, so that the other kitten had go into the trap to reach him. They placed the recorder under a towel on top of Robbie’s carrier, hit play, and backed away to watch.

As he had done before, Robbie began talking to the recording. The sounds attracted the other kitten, who cautiously approached and retreated several times. After the recording ended, Robbie kept talking and the other kitten responded. Eventually, the kitten worked up his courage and entered the trap. At least that’s what the rescuers thought. It was too dark to see much but they heard what sounded like the trap door shutting. They advanced slowly and quietly and found the kitten relaxed and eating inside the trap.

The now-calm kitten, a tabby and white polydactyl fellow, spent the night in the bathroom of the woman who had initially heard him meowing. He had a thorough vet check the following day and received a good bill of health. It was also determined he was about four months old.

The woman decided to adopt the kitten, who she and Jordana have named Bug. As Jordana explains, “It’s for his darting movements, but also for the miniature-dinosaur-size water bugs that were everywhere we were standing at night!”

As for Robbie, he had been adopted prior to his stint as a rescuer, and he’s now in his forever home too.

In looking back, Holly thinks there’s a takeaway lesson here. “I think we should listen more to what cats are trying to tell us,” she says, suggesting that perhaps recordings will work in other rescue situations, such as using the recording of a cat in heat to attract and trap a non-neutered male. “The best thing about this rescue,” she adds, “is that it’s over! And that Bug got a home.”

Posted in Alliance Participating Organizations, Cats, Feral Cats & TNR, Pet Adoption | Leave a comment