New York, NY – Monday April 23, 2012 – New Yorkers proudly proclaim, “We Did It in the BRONX!,” “We Did It in BROOKLYN!,” and “We Did It in QUEENS!” in a new public service ad campaign urging all pet owners to spay and neuter their furry four-legged friends. The bus-shelter ad campaign, sponsored by the Mayor’s Alliance for NYC’s Animals features adorable dogs and cats and their real-life NYC owners who help decrease the City’s homeless pet population by spaying and neutering their pets, reducing the number of animals euthanized at Animal Care & Control of NYC (AC&C) shelters.
Alliance President and Board Chair Jane Hoffman said, “Animal shelters throughout New York City are filled with wonderful and deserving cats and dogs who are desperate for loving homes. All too often, they are in shelters — and at risk for euthanasia — because pet owners failed to spay and neuter their parents and wound up with litters of kittens and puppies they could not care for. By spaying or neutering your pets, you can avoid unwanted litters that fuel the pet overpopulation crisis and might be at risk of being euthanized.”
Hoffman noted that spaying and neutering has other benefits as well. She added, “Spaying or neutering your pets at an early age — before six months for a male and before a female’s first heat — can help your pet live a longer, healthier life. It is also cost-effective. Remember, caring for a litter of puppies or kittens is expensive, as are the vet bills!”
The Alliance has helped contribute to a 68 percent decrease in euthanasia at AC&C shelters since 2003 by helping New Yorkers find free and low-cost spay/neuter programs and clinics in every borough, and through its pet adoption programs. Among the Alliance’s major goals is establishing New York City as a no-kill community by 2015 — meaning that no cat or dog of reasonable health and temperament is killed merely because he or she does not have a home.
The new ad campaign, created for the Alliance by Rational Animal, will run Citywide until May 13, 2012.
About the Mayor’s Alliance for NYC’s Animals®
The Mayor’s Alliance for NYC’s Animals, Inc., is a coalition of more than 150 animal rescue groups and shelters working with Animal Care & Control of NYC (AC&C) to end the killing of healthy and treatable cats and dogs at AC&C shelters. To achieve that goal, the Alliance, a 501(c)(3) not-for-profit corporation, helps its Alliance Participating Organizations work to their highest potential to increase pet adoptions and spay/neuter rates, with the goal of transforming New York City into a no-kill community by 2015. www.AnimalAllianceNYC.org
Abby Ross, LAK Public Relations, Inc.
Office: (212) 329-1404