Alliance Transfers Lifesaving Animal Welfare Programs and Shares Plans for the Future

   

Mayor's Alliance for NYC's AnimalsThe Mayor’s Alliance for NYC’s Animals was created in 2003 as a New York City 501(c)(3) non-profit animal welfare umbrella organization. Our mission was to transform NYC into a no-kill city, where no healthy or treatable cats and dogs are killed simply because they do not have homes. Before the Alliance’s founding, the live release rate at NYC’s municipal shelter system, Animal Care Centers of NYC (ACC), was under 25%. In 2005, having secured a Maddie’s Fund grant, we launched our ten-year strategic plan.

Today, thanks to the programs and services created by the Alliance, coupled with the work and dedication of the more than 150 Alliance Participating Organizations that collaborated in our mission, ACC’s live release rate in 2019 is above 90% for the third consecutive year.

Having accomplished our mission to make New York City a no-kill city, the Alliance reevaluated our programming to adapt to the evolving landscape of animal welfare in NYC. After creating an ecosystem of animal welfare in NYC and sustaining the tremendous success it created, in 2019 we thoughtfully and carefully transitioned our key programming to other nonprofit partners. The Alliance will continue to think critically about our role in NYC as the capacity-builder, as the connector, and as a hub for NYC animal welfare, and how to best transition those roles in the future.

Our Roles Going Forward:

  • We will maintain our website to serve as a self-help desk for NYC residents who want to help animals, or who need help.
  • We will continue to provide limited services, resources, and guidance to local animal rescue groups and shelters.
  • We will continue to work with the City, thinking critically and strategically to address animal welfare-related issues in our community.
  • For years, the Mayor’s Alliance for NYC’s Animals has been called upon many times to act as a consultant, advisor, and mentor in municipalities nationally. This will be an ongoing and increasing need in the years to come, and we will continue to be available in this capacity in the future.

   


(Photo by Krista Menzel)
Wheels of Hope

Between 2005 and May 2019, the Mayor’s Alliance for NYC’s Animals provided free transport for shelter animals from Animal Care Centers of NYC (ACC) via our Wheels of Hope program. This unique program transported up to dozens of animals at one time within a five-hour radius of New York City, moving more than 130,000 animals to no-kill animal shelters, rescue groups, and other safe havens over the years. As the number of transports declined because of our collective success in increasing adoption rates and decreasing shelter intake rates, the Alliance made the strategic decision to transition our Wheels of Hope to another organization poised to fund and operate an animal transport program to meet future community needs.

In May 2019, Best Friends Animal Society assumed the Wheels of Hope drivers, transport coordinators, vehicles, and all Wheels of Hope assets.


(Photo by Mark McQueen, phoDOGraphy.com)
Adoptapalooza

Several times each year from 2010 through 2018, the Mayor’s Alliance for NYC’s Animals presented Adoptapalooza — our signature mega pet adoption extravaganza — in Union Square Park and other locations in Manhattan, Brooklyn, and Queens. These free public events featured between 300 and 500 wonderful cats, dogs, and rabbits for adoption from 20–40 NYC-area shelters and rescue groups. Each Adoptapalooza also featured additional activities, including advice on pet care, training, and grooming; product giveaways; microchipping; dog licensing; pet photographers; dog performances; and other fun activities for the whole family — two- and four-legged alike.

After finding homes for more than 17,000 animals at Adoptapalooza events over the years, in May 2019, the Alliance transferred Adoptapalooza — including its volunteers, event equipment and supplies, and online presence — to Rock & Rawhide.


(Photo by Krista Menzel)
New York City Feral Cat Initiative

Since 2005, the Mayor’s Alliance for NYC’s Animals, through its New York City Feral Cat Initiative (NYCFCI), supported the efforts of organizations and individuals who work to help feral and stray community cats through Trap-Neuter-Return (TNR), with the goal of humanely reducing the population of community cats in NYC.

The NYCFCI’s support services include free TNR certification workshops; free specialty training workshops, such as bottle-feeding, taming kittens, shelter building, and neighborhood relations; free loans of traps, dividers, and cages; free transport of traps and cats to and from clinics and holding/recovery space via the Alliance’s Wheels of Hope vans; free community outreach materials, advice, public education, and resources via phone and email help desks and its website; and help building relationships among members of the TNR community, local businesses, schools, and scout troops, and with NYC government and other entities, including the NYPD and NYFD.

The NYCFCI’s reach has grown nationally and internationally. Through in-person and webinar sessions, NYCFCI representatives have demonstrated for community leaders and cat caretakers in other cities and countries how to manage their community cat populations through TNR.

In 2019, the Alliance transferred its NYCFCI assets — including personnel, training and outreach materials, and physical equipment and supplies, including a transport vehicle — to Bideawee, an organization that possesses tremendous capacity, both fiscally and organizationally, to take the program to the next level.


Video: Mayor’s Alliance for NYC’s Animals Celebrates Success of Key Initiatives

This video offers a glimpse into the Alliance’s programs, which over the years helped to save more than 350,000 lives and increase NYC’s live release rate to more than 90%. We offer our heartfelt thanks to 1010 WINS Anchor and All For Animals TV Host Susan Richard for capturing the Alliance’s success on film, and for featuring the Alliance and other NYC animal welfare organizations, programs, and events for the past decade!

   

Posted in Alliance Participating Organizations, Animal Care & Control of NYC, Events & Campaigns, Feral Cats & TNR, From the President, Helping Pets and People in Crisis, Maddie's Fund, Pet Adoption, Press Release, Wheels of Hope | Leave a comment

Bideawee Assumes Leadership of the New York City Feral Cat Initiative

   

Bideawee to lead lifesaving program created by the Mayor’s Alliance for NYC’s Animals in 2005 to humanely reduce the population of feral cats

Bideawee launches $200,000 fundraising initiative, supported by anonymous $100,000 matching grant

Becky Robinson, President of Alley Cat Allies, Leslie Granger, President of Bideawee, and Jane Hoffman, President of the Mayor's Alliance for NYC's Animals, announced the transfer of leadership of the New York City Feral Cat Initiative from the Mayor's Alliance to Bideawee at a gathering of community cat Trap-Neuter-Return (TNR) supporters at the Algonquin Hotel on October 3, 2019. (Photo by Mark McQueen, phoDOGraphy.com)

Becky Robinson, President of Alley Cat Allies, Leslie Granger, President of Bideawee, and Jane Hoffman, President of the Mayor’s Alliance for NYC’s Animals, announced the transfer of leadership of the New York City Feral Cat Initiative from the Mayor’s Alliance to Bideawee at a gathering of community cat Trap-Neuter-Return (TNR) supporters at the Algonquin Hotel on October 3, 2019. (Photo by Mark McQueen, phoDOGraphy.com)

   

Friday, October 4, 2019 – New York, NY – Tens of thousands of feral cats in New York City, also called community cats, are now under the watchful eye of Bideawee, one of the country’s oldest and most respected animal welfare and pet adoption organizations.

It was announced today that Bideawee has assumed responsibility for the operation and management of the New York City Feral Cat Initiative (FCI) – a program launched by the Mayor’s Alliance for NYC’s Animals (the Mayor’s Alliance) in 2005. Since its inception, the FCI has served as a model for and provided training to groups in cities across the country and the world who are seeking humane ways to manage feral cat overpopulation in their communities.

New York City Feral Cat Initiative - A Program of Bideawee

For more than 14 years, the FCI has supported the efforts of organizations and individuals who work to reduce the City’s population of community cats through Trap-Neuter-Return (TNR), which is recognized as the most humane and effective approach to managing the growing population of community cats. Feral cats are not socialized to humans and are not suited for adoption. Left unfixed, community cats will breed prolifically. TNR controls population growth as well as many of the nuisance behaviors associated with unneutered cats, such as yowling, fighting, and marking territory.

In line with its current strategic plan, the Mayor’s Alliance concluded that transitioning the FCI to a new organization would be the best way to continue to reduce the number of feral cats in New York City while serving the growing community of Certified TNR Caretakers and organizations that volunteer their time and expertise to perform Trap-Neuter-Return.

Jane Hoffman, President of Mayor’s Alliance for NYC’s Animals, said, “After evaluating the field of potential partners equipped to take over this important program, we came to a mutually enthusiastic agreement with Bideawee — which possesses tremendous vision and capacity – as the logical and preferred choice to spearhead the New York City Feral Cat Initiative. We are confident that under Bideawee’s leadership, the FCI will not only continue to deliver the same critical services and resources currently enjoyed by NYC’s community cat caretakers, but also will take the program to the next level in improving the lives of NYC’s community cats.”

The New York City Feral Cat Initiative supports the work of individuals and organizations that perform Trap-Neuter-Return (TNR) to improve the lives of feral and stray community cats and reduce the number of kittens born on the streets. (Photo by Krista Menzel)

The New York City Feral Cat Initiative supports the work of individuals and organizations that perform Trap-Neuter-Return (TNR) to improve the lives of feral and stray community cats and reduce the number of kittens born on the streets. (Photo by Krista Menzel)

   

“It is with great pleasure and pride that Bideawee takes on responsibility for leading the New York City Feral Cat Initiative,” said Leslie Granger, President of Bideawee. “For 14 years, this important and impressive program has dramatically changed the landscape for our feral cat population and ensured a better quality of life not only for the cats but for their human neighbors as well. In taking on this initiative, we plan to continue making New York City a safer place for our animals and for the people who care for them.”

Under the agreement with the Alliance, Bideawee will continue to provide a host of important FCI services including:

Leslie Granger, President of Bideawee, accepted a pledge of $10,000 from Becky Robinson, President of Alley Cat Allies, to kick off Bideawee's matching grant fundraising campaign for the New York City Feral Cat Initiative at a gathering of supporters at the Algonquin Hotel on October 3, 2019. (Photo by Mark McQueen, phoDOGraphy.com)

Leslie Granger, President of Bideawee, accepted a pledge of $10,000 from Becky Robinson, President of Alley Cat Allies, to kick off Bideawee’s matching grant fundraising campaign for the New York City Feral Cat Initiative at a gathering of supporters at the Algonquin Hotel on October 3, 2019. (Photo by Mark McQueen, phoDOGraphy.com)

   

In a related development, Bideawee unveiled a $200,000 fundraising initiative to support the FCI. A Bideawee Board Member pledged to match up to $100,000 to support the effort. Alley Cat Allies, the leading national advocacy organization dedicated to protecting and improving all cats’ lives through innovative, cutting-edge programs, pledged the first $10,000 grant.

Granger added, “Jane and I would also like to thank our extremely generous Board Member and Alley Cat Allies, whose support will benefit TNR caretakers and the colonies they care for. We urge New Yorkers to donate and to learn more about how they can take part in this critical program.”

The Mayor’s Alliance transferred its FCI assets, including personnel, training and outreach materials, and physical supplies, including a transport vehicle, to Bideawee.

Learn More Donate Now


BideaweeAbout Bideawee
Bideawee, which means “stay awhile” in Scottish, is one of the country’s oldest and most respected animal welfare and pet adoption organizations. Founded in 1903, Bideawee’s mission is to be Greater New York’s leader in rescuing, caring for, and placing homeless cats and dogs with people who love them. Bideawee provides an array of high touch services including adoption centers, animal hospital, pet therapy programs, and pet memorial parks that serve pets and pet lovers on their lifelong journey together. Bideawee is a not-for-profit 501(c)(3) humane animal organization and 100% of Bideawee’s funding comes from private sources. Bideawee operates in New York City, Wantagh, and Westhampton. Bideawee.org

Mayor's Alliance for NYC's AnimalsAbout the Mayor’s Alliance for NYC’s Animals
The Mayor’s Alliance for NYC’s Animals is a 501(c)(3) non-profit charity that works with more than 150 partner rescue groups and shelters to offer important programs and services that save the lives of NYC’s homeless animals. The Alliance is supported entirely by donations from foundations, corporations, and individuals and receives no government funding. Since its founding in 2003, the Alliance has remained committed to transforming New York City into a community where no dogs or cats of reasonable health and temperament will be killed merely because they do not have homes. AnimalAllianceNYC.org

Media Contacts

Colleen Roche or Kim Esp, LAK Public Relations, Inc.
Phone: (212) 575-4545
E-mail: croche@lakpr.com or kesp@lakpr.com

Posted in Cats, Events & Campaigns, Feral Cats & TNR, Fundraising, Press Release | Leave a comment

Mayor’s Alliance Acknowledges Generous Grant from Long-time Supporter, Alley Cat Allies

(Photo by Maggie O'Neill)
Mayor’s Alliance for NYC’s Animals is beyond ecstatic, thanks to a generous $100,000 grant from Alley Cat Allies (ACA) to support the delivery of services and resources by the Alliance’s New York City Feral Cat Initiative (NYCFCI) in 2019. The program is dedicated to improving the lives of New York City’s tens of thousands of outdoor community cats and humanely reducing the population of stray and feral cats through trap-neuter-return (TNR) efforts by hundreds of volunteer Certified TNR Caretakers.

Mayor’s Alliance President Jane Hoffman gratefully accepted the grant to support the important work the NYCFCI has performed to date in 2019, citing the gift as a tremendous boost and demonstration of faith for the critical work of the program.

“We are extremely grateful and humbled by this substantial gift from our friends at Alley Cat Allies, who have over the years demonstrated unwavering support and faith in our efforts to provide a better future for our community’s stray and feral cats,” said Hoffman.

Alley Cat Allies, the nation’s leading feral cat advocacy organization, has for nearly 40 years advocated for TNR as the preferred method of humanely managing community cat colonies in the U.S. and abroad. Becky Robinson, AAC’s founder and president, has been a powerful and consistent inspiration to the Mayor’s Alliance, and an invaluable partner to the Alliance in developing and refining many of the training and outreach materials used by the New York City Feral Cat Initiative.

Alley Cat Allies

Posted in Cats, Feral Cats & TNR | Leave a comment

2019 Wheels of Hope Transport Program Update

Wheels of Hope (Photo by Krista Menzel)

It has recently come to our attention that there is some confusion and misinformation circulating via social media and email regarding our Wheels of Hope program. We have been sharing details since earlier this year with the animal shelters and rescue groups that utilize Wheels of Hope services. We’d now like to take this opportunity to provide the public with a greater sense of clarity about the future of the program and the transition ahead.

First, a little background: The Mayor’s Alliance for NYC’s Animals was created more than 16 years ago as an umbrella organization of animal welfare in New York City, with the express mission to make NYC a no-kill city. Before the Mayor’s Alliance’s founding in 2003, the live release rate at NYC’s municipal shelter system, Animal Care Centers of NYC (ACC), was less than 25%. Today, thanks to the programs and services created by the Mayor’s Alliance, coupled with the work and dedication of the more than 150 Alliance Participating Organizations, ACC’s live release rate is now above 90% for the third year in a row. We are proud of this tremendous success and the ecosystem of animal welfare we have created and sustained in NYC.

Each year since our ten-year strategic plan was completed in 2013, and since we accomplished our mission to make NYC a no-kill city, the Mayor’s Alliance has reevaluated our programs and how they serve the always-evolving landscape of animal welfare in NYC. Our most recent evaluation of our Wheels of Hope transport program and how it meets the current needs of our community revealed that transitioning this program to new administration now would be the best way to continue to serve NYC’s animals and the organizations that help save their lives.

Since 2005, the Mayor’s Alliance has provided free transport service via Wheels of Hope. This unique program has moved more than 100,000 animals to no-kill animal shelters and rescue groups over the years. As our number of transports has continued to decline each year due to the success in increasing adoption rates and decreasing shelter intake rates at ACC, and as ACC has garnered support to create its own in-house transport program, we feel the time is right to evolve Wheels of Hope. We have been thoughtfully and carefully arranging this transition over the past several months.

The Mayor’s Alliance, ACC, and Best Friends Animal Society are currently working side-by-side to develop solutions. Best Friends will be offering some short-term out-of-state transport for rescue partners, with the goal of supporting the transition time needed to build a long-term plan. In the meantime, the Mayor’s Alliance will continue to provide transport services outside of ACC’s programs, such as trap delivery and spay/neuter transportation for Certified TNR Caretakers.

We hope this information clarifies any inaccuracies you may have read recently in other online forums. We truly appreciate receiving so many messages of support and incredibly kind words about what Wheels of Hope has meant to the NYC-area animal rescue and shelter community for the past 14 years. It has been an honor and a joy to transport so many homeless NYC shelter pets to bright, happy futures.

Posted in Alliance Participating Organizations, Animal Care & Control of NYC, Press Release, Wheels of Hope | Leave a comment

Rock & Rawhide to Present Adoptapalooza Union Square on May 19

Sean-Patrick Hillman of Rock & Rawide and Jane Hoffman of the Mayor's Alliance for NYC's Animals at Adoptapalooza Union Square on May 31, 2015. (Photo by PawPrintsByDave)

Sean-Patrick Hillman of Rock & Rawide and Jane Hoffman of the Mayor’s Alliance for NYC’s Animals at Adoptapalooza Union Square on May 31, 2015. (Photo by PawPrintsByDave)

New York Animal Advocacy Non-Profit Assumes the Helm of the Largest Adoption Event in New York City

Thursday, April 11, 2019 – New York, NY – Adoptapalooza, New York City’s Original Mega Pet Adoption Event, which has found homes for more than 17,000 homeless pets since it was first presented by the Mayor’s Alliance for NYC’s Animals (“the Alliance”) in 2010, will make its 2019 debut under new leadership — that of the New York-based animal advocacy and awareness organization, Rock & Rawhide.

This widely anticipated bi-annual, family-friendly event, which features more than 500 dogs, cats, puppies, kittens, and rabbits for adoption from over 30 animal shelters and rescue groups, is the preeminent pet adoption event in the New York metropolitan area. For the past nine years, Adoptapalooza has been one of the Alliance’s key lifesaving initiatives that have helped Animal Care Centers of NYC (ACC) achieve its current live release rate of more than 90 percent.

“As the landscape of animal welfare in New York City has evolved and the rescue groups and shelters have increased their capacity in lifesaving, the Alliance has continued to reevaluate its programming,” said Jane Hoffman, the Alliance President. “We feel that the time is right to pass the mantle of Adoptapalooza to Rock & Rawhide, an organization that we have worked with over the years to build the event into the tremendously successful pet adoption venue it has become. We are excited to see what they will do with this incredible platform.”

Sean-Patrick M. Hillman, Rock & Rawhide’s chairman and co-founder, and his wife and co-founder, Kylie Edmond, are uniquely suited to assume management of the event, having assisted with promotion and logistics for Adoptapalooza since the Alliance moved the event from Washington Square Park to Union Square in September 2012.

“As the emcee and co-host of Adoptapalooza, I have had the honor of standing on that stage every May and September over the last seven years, keeping the crowd rocking and adopting all day,” said Hillman. “Now that we are taking charge of this platform, we are going to put our best paw forward to continue in the spirit the Alliance set forth while growing this pawesome bi-annual event to new heights.”

Adoptapalooza Spring 2019 will take place on Sunday, May 19, 12–5:00 p.m. in the North Plaza of Union Square Park, across from Petco Union Square.

Learn More


Rock & RawhideAbout Rock & Rawhide
Rock & Rawhide aims to increase adoptions and quality of life for dogs and cats in shelters, by providing distraction therapy and noise/stress reduction through the donations of toys, tough chew items, Kongs, Nylabones, bones, rawhides, blankets and more. If a dog is chewing, it’s not barking! If a cat is playing, it’s not meowing! Less noise = less stress. In turn, dogs and cats can pass their evaluations at shelters, and show more of their personality, making them more adoptable. We collect items through regular donations, music gigs, visual art shows, culinary events, DJ events, drop box programs, and more. Rock & Rawhide also helps to produce adoption events in major markets across the country. rockandrawhide.org

Media Contact

Sean-Patrick M. Hillman
Co-Founder, Rock & Rawhide/CEO, hillSTORY Marketing
Phone: (917) 440-4448
E-mail: Sean-Patrick@hillstory.com

Posted in Alliance Participating Organizations, Cats, Dogs, Events & Campaigns, Pet Adoption, Press Release | Leave a comment