Bohemia Realty Group to Host Halloween Pet Adoption Fair


HOWL-o-ween Pet Adopt-athon - Saturday, October 25, 2014HOWL-o-ween Pet Adopt-athon
Saturday, October 25, 2014
12:00-4:00 p.m.
Bohemia Realty Group, 2101 Frederick Douglass Boulevard, NYC

The Mayor’s Alliance for NYC’s Animals, Bohemia Realty Group, and Bideawee invite New Yorkers to HOWL-o-ween Pet Adopt-athon — a fun event for the whole family, where you can meet adorable, adoptable small dogs, cats, and kittens.

The afternoon event also offers free family-friendly activities and a Halloween-themed celebration including face painting by The Cheeky Chipmunk, giveaways, raffles (including a grooming service by Paws Country Club), dog training advice from Nirvana Tails, and more.

All of the pets at the HOWL-o-ween Pet Adopt-athon are provided by Bideawee, a not-for-profit humane animal organization that has been providing shelter, care, and compassion to homeless animals in helping them to find their forever homes for over 100 years. Bideawee operates one facility in Manhattan and one on Long Island.

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Posted in Alliance Participating Organizations, Cats, Dogs, Events & Campaigns, Pet Adoption | Leave a comment

New Children’s Book Teaches Kids About Stray and Feral Cats


The Cats On My Block by Valerie SicignanoThe Cats On My Block Offers Young Readers Insights Into the Life of Community Cats

October 22, 2014 – New York, NY – Teaching children about feral and stray cats, often referred to as “community cats,” just got easier with the publication of The Cats On My Block, a delightful new children’s book written by animal welfare veteran, Valerie Sicignano, and illustrated by Jayne Sayre Denny.

The Cats On My Block is published by The Humane Society of New York (HSNY), and all proceeds from the sale of the book go to fund their Feral Cat Spay/Neuter Program. The program was the first coordinated spay/neuter program for community cats in New York City and today remains one of city’s primary resources offering free spay/neuter services for community cats.

Through conversation among the story’s characters, readers of all ages gain insight into a basic misconception about feral cats. When Luke asks Willow if the cats are homeless, she replies, “No, the outdoors is their home.”

Willow introduces Luke to a neighbor, Keith, who cares for the cats through daily feeding and monitoring, and by providing shelters to offer protection against the elements. Keith explains how he carries out Trap-Neuter-Return (TNR) in the neighborhood to have the cats spayed or neutered, vaccinated, and left-eartipped to identify them as having been “fixed,” and then returns them to their outdoor home.

The book features an introduction to the cats on Willow’s block with illustrations, names, and descriptions, allowing young readers to get to know them as more than nameless strangers. A glossary of feral catology offers readers a vocabulary to broaden their understanding of the cats.

“Offering children insights into the lives of community cats — and how the quality of their lives can be greatly improved by the intervention of caring humans — is a first step toward instilling a caring and compassionate attitude towards community cats,” says Jane Hoffman, President of the Mayor’s Alliance for NYC’s Animals. “This book is an excellent tool for humane education.”

Sandra DeFeo, Executive Director and Feral Cat Program Coordinator for The Humane Society of New York, said, “The Humane Society of New York is proud to publish The Cats On My Block. This beautifully written and illustrated story takes us on a very special journey into the world of outdoor cats. Children of all ages will be delighted by the book and will learn important lessons about how these cats live and why we should care for them.”

The Cats On My Block is available for purchase on

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About the Author
Valerie Sicignano completed a Certificate in Humane Education at the ASPCA in 1997. In 2007, she was the keynote speaker at the United Federation of Teachers (UFT) Humane Education Conference in New York City, where she also wrote and presented a workshop for teachers. That same year she produced the Humane Education Leadership Conference in New York City. She is a co-founder of the New York City Feral Cat Initiative of the Mayor’s Alliance for NYC’s Animals, and recipient of the Animal Guardian Award from the Manhattan Pet Gazette and the Companion Animal Guardian Award from In Defense of Animals.

About the Illustrator
Jane Sayre Denny is an award-winning graphic designer and artist with a deep love of cats. She is the author and illustrator of The Twelve Cats of Christmas and Emmaline, and illustrator of the Power Kid series of child empowerment books by Obi Nwokolo. Jane created The Pride, the reality cat cartoon starring Crazy Johnny that won the 2007 Cat Writers’ Association Muse Medallion for best cat cartoon. The Twelve Cats of Christmas won the Cat Writers’ 2012 Certificate of Excellence, Muse Medallion, and the Kuykendall Image Award for outstanding image series featuring cats.

The Humane Society of New YorkAbout The Humane Society of New York
Since 1904, The Humane Society of New York has been a presence in New York City, caring for animals in need when illness, injury or homelessness strikes. Today, the Society’s hospital and its Vladimir Horowitz and Wanda Toscanini Horowitz Adoption Center help more than 38,000 animals annually. On any given day The Humane Society of New York is responsible for hundreds of animals with diverse needs, many of which have nowhere else to turn for life-giving help. To support the community, HSNY offers a range of free and low-cost spay/neuter options to protect animals’ health and prevent pet overpopulation.

Mayor's Alliance for NYC's AnimalsAbout the Mayor’s Alliance for NYC’s Animals®
The Mayor’s Alliance for NYC’s Animals® is a 501(c)(3) non-profit charity that works with more than 150 partner rescue groups and shelters to offer important programs and services that save the lives of NYC’s homeless animals. We are supported entirely by donations from foundations, corporations, and individuals and receive no government funding. Since our founding in 2003, we have remained committed to transforming New York City into a no-kill community by 2015, meaning that no dogs or cats of reasonable health and temperament will be killed merely because they do not have homes.

Media Contacts

Courtney Savoia, LAK Public Relations, Inc.
Phone: (212) 329-1408

Sandra DeFeo, The Humane Society of New York
Phone: (212) 752-4842 x233

Posted in Cats, Feral Cats & TNR, Press Release, Spay/Neuter | Leave a comment

Alliance Spokesperson Gets “Pied” by Jill Rappaport in PIES4PAWS Challenge™


Stephanie Mattera and Jill RappaportIn honor of National Feral Cat Day on October 16, Alliance spokesperson, Stephanie Mattera, attended the NYC Re-tails & Sales Expo at the historic Hotel Pennsylvania, where she talked to NBC reporter, author, and animal advocate, Jill Rappaport, about her PIES4PAWS Challenge™ campaign and the importance of pet adoption and Trap-Neuter-Return (TNR) for community cats.

Stephanie “put her money where the pie is” and accepted Jill’s challenge to take a pie in the face in exchange for a donation to our NYC Feral Cat Initiative program. Other event attendees also had fun and raised funds for our city’s community cats by taking the challenge

Thank you, Jill, for promoting and supporting pet adoption and TNR!

Watch the Video Learn More

Posted in Cats, Dogs, Events & Campaigns, Feral Cats & TNR, Fundraising, Pet Adoption | Leave a comment

27 Pets Microchipped at My Dog Loves Central Park


Dr. Michael Berman and ChrisOn October 11, the Mayor’s Alliance for NYC’s Animals was happy to provide a low-cost microchipping clinic at the annual My Dog Loves Central Park event sponsored by Central Park Paws. New York dog lovers braved the rainy weather and came to the park to enjoy a day of family-friendly entertainment, giveaways, information, and services. Dr. Michael Berman from On The Go Veterinary Services and veterinary technician, Chris, provided 27 pets (including 3 cats) with microchips, an excellent tool that can help reunite pets with their owners through a simple electronic scan for information at a vet clinic or shelter.

Microchips truly save lives, so we highly recommend that all dogs and cats undergo this simple procedure, which can be performed by your veterinarian or at a clinic like this one. Also, don’t forget keep your registration contact information updated.

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Posted in Cats, Dogs, Events & Campaigns, Microchipping, Safety/Emergency | Leave a comment

Invest in a Safe Future for Domestic Violence Victims and Their Pets


Support Pets in CrisisDuring October, Domestic Violence Awareness Month, your donation to this program will be doubled up to our goal of $3,000!

The Mayor’s Alliance for NYC’s Animals Helping Pets and People in Crisis program aims to reduce pet relinquishment to the City’s overcrowded shelters. Finding innovative ways to keep families and pets together is a key initiative of this program, and sheltering families and pets together when they leave domestic violence situations is an important means to achieving this goal. Our Marion Dougherty Safe Haven Fund* was created specifically to support our work with victims of domestic violence and their pets.

The number of co-sheltering living spaces available to domestic violence victims and their pets in New York City has recently undergone a significant expansion, inspiring more victims to leave abuse, keeping more beloved pets out of harm’s way from abusers, and reducing the number of animals forced into an already overcrowded shelter system.

Thanks to a matching grant, your gift today will be doubled to provide the necessary resources and supplies to keep these additional units running and available to victims in need!

Save a Life. Donate Now. Learn More

*The Marion Dougherty Safe Haven Fund was created in 2013 in memory of legendary Hollywood casting director, Marion Dougherty, who was forced to leave her pets behind when escaping a domestic violence situation in the 1970s. Thanks to Marion’s legacy and your valued contribution, victims of domestic violence in New York City won’t have to make the same difficult choice that Marion did.

Posted in Cats, Dogs, Events & Campaigns, Fundraising, Helping Pets and People in Crisis | Leave a comment