Meet Your New Best Friend at Adoptapalooza on September 7!


AdoptapaloozaMore than 300 Loving Dogs, Cats & Bunnies Available for Adoption; Low-Cost Microchipping & Dog Licensing Also Onsite

Friday, August 29, 2014 – New York, NY – On Sunday, September 7, from 12:00 to 5:00 p.m., Manhattan’s Union Square Park will be transformed into pet adoption central when the Mayor’s Alliance for NYC’s Animals, in partnership with the Petco Foundation, present Adoptapalooza.

Sunday, September 7, 2014
12:00–5:00 p.m.
Union Square Park, North Plaza
Broadway and East 17th Street, New York, NY

The Alliance is a non-profit private charity that partners with more than 150 local animal rescue groups and shelters to offer important programs and services that help save the lives of thousands of homeless animals in the city and help find them loving “forever” homes.

This year’s Adoptapalooza brings together dozens of rescue groups and shelters that will feature more than 300 dogs, cats, and rabbits — all available for adoption.

Alliance president, Jane Hoffman, said, “The goal of Adoptapalooza is to find homes for these wonderful animals, and also to remind New Yorkers how critically important it is to adopt from shelters and rescue groups.”

Adopted from Anarchy Animal Rescue by Colleen Farrell at last year's Adoptapalooza after being found as a starving stray by AC&C, Stu is how happy and healthy.

Adopted from Anarchy Animal Rescue by Colleen Farrell at last year’s Adoptapalooza after being found as a starving stray by AC&C, Stu is how happy and healthy.

One of last year’s adopters was Colleen Farrell from the Upper West Side. Adoptapalooza brought her together with Stu, a small Maltese mix dog, desperately in need of a forever home. Six weeks earlier, Stu had been taken in and cared for by Anarchy Animal Rescue (an Alliance Participating Organization), after he had been found by Animal Care & Control of NYC (AC&C) starved, sick, matted, and filthy, in an abandoned house in Queens.

Ms. Farrell said, “Stu’s story broke my heart so I gave him a chance. One year later, he’s doubled in weight, is a bundle of energy, loves everyone, and is ridiculously cute and fluffy. This spring he even graduated from his first training class! Stu’s the perfect guy for me. He’s a wonder dog. Thank you to the Alliance and its partners for the work they do to save guys like Stu.”

Adoptapalooza is a family-friendly event offering face painting and fun temporary tattoos for children; a special performance by Norman, the scooter- and bicycle-riding Natural Balance Scooter Dog; and free photos of you and your pet, sponsored by the Alliance, Petco Foundation, and

A special emergency preparedness clinic will offer low-cost ($25) microchipping for cats and dogs; dog licensing for only $8.50 ($34 for animals who have not been spayed/neutered); free pet ID tags; and information about how pet owners can prepare for emergencies.

Throughout the afternoon, pet food giveaways and Petco training sessions for dogs will also take place. Rock & Rawhide, a non-profit organization that distributes donated supplies to shelters and rescue groups, will collect clean blankets, sheets, and pet toys for shelter animals.

To learn more about Adoptapalooza, the Alliance, and how you can help New York City’s homeless animals, visit

Can’t attend, but still want to help cats, dogs, and rabbits find homes in NYC? Your donation of any size will help the Alliance continue to host and promote mega-adoption events like Adoptapalooza.

Learn More Save a Life. Donate Now.

Mayor's Alliance for NYC's AnimalsAbout the Mayor’s Alliance for NYC’s Animals®
The Mayor’s Alliance for NYC’s Animals® is a 501(c)(3) non-profit charity that works with more than 150 partner rescue groups and shelters to offer important programs and services that save the lives of NYC’s homeless animals. We are supported entirely by donations from foundations, corporations, and individuals and receive no government funding. Since our founding in 2003, we have remained committed to transforming New York City into a no-kill community by 2015, meaning that no dogs or cats of reasonable health and temperament will be killed merely because they do not have homes.

Media Contact

Courtney Savoia, LAK Public Relations, Inc.
Phone: (212) 329-1408

Posted in Alliance Participating Organizations, Animal Care & Control of NYC, Cats, Dog Licensing, Dogs, Events & Campaigns, Microchipping, Pet Adoption, Pet Care & Training, Press Release, Rabbits, Safety/Emergency | Leave a comment

Matilda the Algonquin Cat Hosts Benefit for the Mayor’s Alliance for NYC’s Animals

Matilda the Algonquin Cat welcomed guests to her fundraiser for the Mayor's Alliance for NYC's Animals. (Photo by Sandy Robins)

Matilda the Algonquin Cat welcomed guests to the fundraiser for the Mayor’s Alliance for NYC’s Animals. (Photo by Sandy Robins)

On August 2, Matilda, the resident cat at The Algonquin Hotel in midtown Manhattan, hosted the cattiest party of the year — a sold-out feline fashion show and reception to benefit the Mayor’s Alliance for NYC’s Animals. The Alliance is the sole umbrella organization for animal welfare in NYC, working with a coalition of more than 150 rescue groups and shelters to find homes for thousands of NYC’s dogs and cats.

Matilda’s FURiends took part in the feline fashion show, sporting Broadway show-themed outfits designed by Ada Nieves for Pets.

Among the MEWdels decked out in tie and tail were black-and-white Ferrara, who looked stunning in her red satin gown and butterfly clip, paying homage to Chicago. Tabby Cody looked like a rock star in her Rock of Ages outfit, silver-furred Martini masterfully mimicked a character from Hairspray with his red wig, and Lily’s gray fur provided a gorgeous contrast to the white wedding gown she donned as a nod to a scene in Mamma Mia. You can see these and other participating MEWdels here.

Broadway star and cool cat, Vito Vincent, exuded star power at the fundraiser for the Alliance held at The Algonquin Hotel on August 2, 2014. (Photo by Carol Zytnik)

Broadway star and cool cat, Vito Vincent, exuded star power at the fundraiser for the Alliance held at The Algonquin Hotel on August 2, 2014. (Photo by Carol Zytnik)

Also on hand (paw?) was Vito Vincent, a true Broadway star. For most cats, being adopted and becoming the star of their forever family is success enough. But Vito has gone even farther. Since being adopted from Bideawee, Vito has starred in Broadway’s Breakfast at Tiffany’s and has also made numerous appearances on television.

Tara the Hero Cat came to support the event as well. Tara became a media sensation earlier this year when a video of her saving a young boy from an attack by a dog went viral.

The fundraiser also included a raffle with many products that had been generously donated by a wide variety of suppliers, including Sergeant’s Pet Care Products.

Outside the hotel, before and during the event, cute kittens and fetching puppies were available for adoption from Bobbi and the Strays, an Alliance Participating Organization (APO).

Matilda the Algonquin Cat, herself, is a rescue cat. She is actually the latest in a long line of rescue cats to live in the hotel. The tradition of an Algonquin Hotel cat began in the late 1930s when a hungry stray wandered into the lobby and was taken in by hotel staff.

They don't come cuter than Cody, who rocked the hotel's fashion show in her costume from 'Rock of Ages.' (Photo by Carol Zytnik)

They don’t come cuter than Cody, who rocked the hotel’s fashion show in her costume from Rock of Ages.(Photo by Carol Zytnik)

Hotel staff have been looking out for cats ever since. Alice De Almeida, the hotel’s current Executive Assistant to the General Manager — and Chief Cat Officer — worked tirelessly (with Matilda) to make this year’s event the cat’s meow. “We are so grateful to all the wonderful people who volunteer their time, creativity, felines, products, etc.,” she said. “It is a team effort to raise donations and awareness that adoption is the only option. There are so many furry kids out there that need FURever homes.”

“The Mayor’s Alliance is grateful to Alice, Matilda, and everyone at The Algonquin Hotel for hosting this fundraiser and for their efforts to raise awareness about the needs of shelter animals,” said Jane Hoffman, President and Founder of the Alliance.

If you missed this year’s event, you can still make a donation — and, any day is a great day to adopt a cat or dog.

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Posted in Cats, Events & Campaigns, Fundraising, Pet Adoption, Uncategorized | Leave a comment

StubbyDog Wants Everyone to Rediscover the Pit Bull

Jambo is one dashing dog, sporting a StubbyDog Crochet for Spays bowtie along with a charismatic canine smile. (Photo by Louise Stapleton Frappell)

Jambo is one dashing dog, sporting a StubbyDog Crochet for Spays bowtie along with a charismatic canine smile. (Photo by Louise Stapleton Frappell)

StubbyDog, a non-profit organization founded in 2011, has been tirelessly working to debunk the negative myths and misinformation about pit bulls by changing the conversation to focus on the positive qualities of the dogs. A pit bull is not one breed of dog. Instead, “pit bull” is the name commonly given to several breeds that resemble each other, including American Staffordshire Terriers and American Pit Bull Terriers.

The StubbyDog website and social media platforms offer numerous stories of pit bulls as heroes, athletes, therapy and rescue dogs, and, perhaps most importantly, as everyday, ordinary, lovable, loyal family pets.

In the past couple of years, StubbyDog has shifted its focus to community outreach efforts to prevent or overturn breed-specific legislation (BSL). BSL is the umbrella term for laws passed at the state or local level that restrict or ban certain breeds in the hopes of reducing dog attacks. Not surprisingly, the erroneous information that has falsely branded pit bulls as dangerous dogs, has led to pit bulls, and any dogs that resemble them, being a prime target of BSL in some parts of the country.

StubbyDog’s current Executive Director, Mitzi Bolanos, who has been with the organization since 2013, is no stranger to BSL. An animal rights attorney and advocate, Bolanos grew up in Miami, where, at the time, there was a ban against pit bulls. She never even met one until she moved to Washington, D.C., and began to volunteer at an animal shelter. Bolanos remembers being surprised to see how gentle and loving pit bulls really were. “No matter what you hear, no matter what you think,” she says, “just meet one. I am promising you’ll find a new, loving family member.”

Under Bolanos’s leadership, StubbyDog is empowering individuals to attend local council and board meetings and speak up on behalf of pit bulls and against BSL. The website offers individuals and local communities a packet of information about pit bulls, animal behavior, dog bite statistics, and much more that they can share at these meetings. There are also talking points available on how to present information at a meeting in a brief, measured, efficient, and professional manner.

StubbyDogBolanos is happy to report that BSL has been losing momentum and is even being overturned in places were it had existed. Apparently, several key studies, including one conducted by an American Veterinary Medical Association Task Force for the Center for Disease Control have shown that BSL has had no impact on reducing the number of dog bites or attacks. In addition, in a 2013 statement, the Obama administration came out against BSL. Today, no statewide BSL exists and, in fact, 17 states have laws that prohibit BSL from being enacted at the state level (including New York and Florida).

In addition to its on-going anti-BSL advocacy, according to Bolanos, StubbyDog receives numerous e-mails from people in situations where they might have to surrender their dog due to behavioral issues, high veterinary bills, or simple prejudice against the breed. They intercede on a case-by-case basis, holding fundraisers for medical bills, locating local trainers to help with any behavioral concerns, and even speaking directly to landlords about housing issues.

Bolanos tells about one family that had a high-energy pit bull and lived in an apartment complex. The dog was not aggressive but the stereotype against pit bulls and the dog’s demeanor nevertheless caused a few residents to be frightened when they saw the dog. The family lived in an area where, according to the local law, if the dog did attack someone and, for any reason they could not pay any attendant costs, then their landlord would be held liable. The landlord wanted the family to either move or get rid of the dog. The family contacted StubbyDog and the organization paid for behavioral training for the dog. In addition, they advised the family to offer the landlord a sizable deposit against any liability. As a result of these actions, the dog was able to remain in the home and no incidents have ever occurred.

As part of their efforts to reduce the number of pit bulls in shelters, StubbyDog advocates spaying and neutering pets (dressing girly is optional). (Photo by Eric Falck)

As part of their efforts to reduce the number of pit bulls in shelters, StubbyDog advocates spaying and neutering pets (dressing girly is optional). (Photo by Eric Falck)

As StubbyDog moves forward, Bolanos says, “an area of focus will be to build community awareness for the breed in the South.” Toward that goal, she is excited to report that in early October, StubbyDog, for the first time, will be partnering with the Sula Foundation in presenting one of the Foundation’s low-cost spay/neuter and vaccination clinic in New Orleans. While both organizations focus on pit bulls, any eligible pet will be welcome to the services offered.

StubbyDog also has a Crochets for Spays initiative, whereby crocheted items for pets and people to wear (everything from canine bowties to crocheted floral hair bands for women) are donated to the organization for sale. One hundred percent of the proceeds go into the organization’s spay and neuter media campaign.

In recognition of its work to present the positive points about pit bulls, in July 2014, StubbyDog received the Broadway Barks Award at Broadway Barks’ (an organization founded by Mary Tyler Moore and Bernadette Peters) annual adoption event held in Shubert Alley in New York City.

“It’s wonderful to save one dog at a time,” says Bolanos, “but to also be instrumental in passing laws that saves thousands of dogs feels great!” In its relatively few short years of existence, StubbyDog has managed to do both those things.


Sergeant Stubby is perhaps the most decorated pit bull mix of all time. Here he is wearing his army coat and medals from his service in World War I.

Sergeant Stubby is perhaps the most decorated pit bull mix of all time. Here he is wearing his army coat and medals from his service in World War I.

Meet Stubby

StubbyDog is named in honor of a pit bull mix named Stubby who became a decorated World War I war hero after starting his life as a stray. Stubby’s owner, an American soldier, took the dog with him when he was deployed overseas and Stubby served with the 102nd Infantry Regiment in France for well over a year. After the war, Stubby received many honors and met three United States Presidents. He is a shining example of how special a pit bull mix — or any dog — can be.






Posted in Dogs, Pet Adoption, Policy & Legal, Spay/Neuter | Leave a comment

Matilda the Algonquin Cat to Host Benefit for NYC’s Shelter Pets


Matilda & FURiends Salute BroadwayOn August 2, please join us for a feline fashion show and reception, hosted by Matilda the Algonquin Cat at the Algonquin Hotel, to benefit the Mayor’s Alliance for NYC’s Animals!

Matilda & FURiends Salute Broadway
Saturday, August 2, 2014
3:00–7:00 p.m.: Kitten Adoptions
5:00–7:30: Reception, Feline Fashion Show, Raffle & Fundraiser
The Algonquin Hotel, 59 West 44th Street, New York, NY

  • On Broadway themed cat fashion show by Ada Nieves for Pets, where nine MEWdels will be dressed to the nines (for each of their lives)
  • Special appearances by Tara the Hero Cat, who was captured on video saving her young human friend from a dog attack, and Vito Vincent, the formerly homeless feline star of Broadway’s Breakfast at Tiffany’s and television’s 30 Rock and The Colbert Report.
  • Kitten adoptions by Alliance Participating Organization, Bobbi and the Strays, on the Alliance adoption van in front of the hotel (open to the public, 3:00-7:00 p.m.).

Minimum $40 entrance donation is requested; additional donations will be accepted. Reservations are strongly recommended and seating is limited. Please note that no pets are allowed. Please contact Alice de Almeida at (212) 419-9197 to purchase tickets.

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Posted in Cats, Events & Campaigns, Fundraising, Pet Adoption | 8 Comments

Stars and Adoptable Pets Headline 16th Annual Broadway Barks

Broadway Barks
Dogs, cats, celebrities, and plenty of positive energy will fill Shubert Alley when Broadway Barks celebrates its 16th year of saving lives!

Broadway Barks
Saturday, July 12, 2014
3:00-6:30 p.m.
Shubert Alley, West of Broadway, between 44th and 45th Streets, between Broadway and 8th Avenue, NYC

Broadway Barks, the legendary pet adoption and awareness event created by Bernadette Peters and Mary Tyler Moore and produced by Broadway Cares/Equity Fights AIDS, begins at 3:00 p.m., when potential adopters can meet dozens of wonderful dogs and cats awaiting new homes from more than 25 animal shelters and rescue groups, all of which are members of the Mayor’s Alliance for NYC’s Animals. Then at 5:00 p.m., an exciting lineup of celebrities will introduce some of these wonderful animals from the stage. The event is free and open to the public.

Early Birds get a special treat at noon, when Bernadette Peters, along with illustrator, Liz Murphy, will sign copies of the 2014 Broadway Barks poster and Playbill. Murphy, who designed this year’s Broadway Barks graphic has also designed Bernadette’s new children’s book slated for Spring 2015 publication.

Broadway Barks 2014 CalendarsAlso available for purchase at the event, while supplies last:

Broadway Barks 2014 Calendars, featuring photos of two- and four-legged stars from previous Broadway Barks. Autographed by Bernadette Peters, with unsigned copies also available.

Broadway Barks Autographed Hounds, personally signed by Bernadette Peters and Mary Tyler Moore. Only four of these limited-edition, black, pillow-soft stuffed dogs, sporting a specially designed Broadway Barks collar, are still available.

We hope to see you at Broadway Barks!

Learn More

Posted in Alliance Participating Organizations, Cats, Dogs, Events & Campaigns, Pet Adoption, Picasso Veterinary Fund | Leave a comment