Home > Out of the Cage! > Summer 2008 > Pet Fashion Week Supports the Mayor's Alliance in Style

Pet Fashion Week Supports the Mayor's Alliance in Style

On the weekend of August 23–24, Pet Fashion Week NY, a valued supporter of the Mayor's Alliance, held its annual trade show and charity benefit at the Metropolitan Pavilion in Manhattan. The Mayor's Alliance had the privilege of hosting a booth adorned with photos of Picasso Veterinary Fund animals and other rescued animals that gave event-goers and vendors the opportunity to stop by and learn more about the Alliance and its efforts to save lives in New York City.

This year's Pet Fashion Week NY theme was ECOuture, combining environmental responsibility with fashion and fundraising in an effort to encourage eco-friendly business decisions and reward companies for their charitable efforts. Charitable efforts are definitely a big part of Pet Fashion Week NY's design. Between cash donations from the show's attendees and vendors, proceeds from the charity fundraiser, donations made through the Pet Fashion Week NY website, and product donations made by many of the companies that participated in this year's Pet Fashion Week NY, the Mayor's Alliance received more than $45,000 in product and cash donations from the event!

The Mayor's Alliance will use the cash donations to fuel its Picasso Veterinary Fund to pay for medial care for sick and injured dogs and cats from NYC's Animal Care & Control shelters. Product donations, which include pet clothing, bedding, and accessories, are being distributed to Alliance participating shelters and rescue groups to be used either directly for the animals in their care or for their fundraising efforts.

We'd like to acknowledge the 50-plus companies that donated products to the Mayor's Alliance — among them, Dog Chewz NYC, Wooflink, Beanies & Belvedere, Pet Quenchers, My Pet ID Collar, Manfred of Sweden, The Powder Group, A Pet's World, FuzzyNation, Wagatha's Extraordinary Biscuits for Dogs, Red Dog House, Odorzout, The Puppy Hugger, Lani, Royal Dogs Gallery, The Haute Hound, Wool and Kashmir Couture, and Herban Essentials.

We are proud and honored that Pet Fashion Week NY has chosen the Mayor's Alliance as its charity of choice, and we extend our deepest appreciation to Pet Fashion Week NY's Alexa Cach and Mario DiFante, Partners and Executive Directors, and the entire PFW team for their strong support and ongoing concern for New York City's homeless animals.