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Home > Out of the Cage! > Spring 2008 > The Alliance in the Media: Shining a Spotlight on NYC's Animals The Alliance in the Media: Shining a Spotlight on NYC's Animals
So far this year the Mayor's Alliance and its participating organizations have received strong coverage in the media. This media support is helping to boost pet adoptions, increase awareness of the importance of spaying and neutering pets, and enlist support for Mayor's Alliance programs from New Yorkers and others around the country. In February, "I Love NYC Pets" month received strong coverage in the media, beginning with a photo opportunity staged for the media in the heart of Time Square on February 8. Two male "Cupid" models, accompanied by the Maddie's Fund mascot and a few lovable dogs for adoption from Animal Care & Control (AC&C) heated up the chilly city streets to remind the public to adopt from a shelter or rescue group. Coverage highlights included: City Kicks Off "I Love NYC Pets" Month by NY1 News Sunday, February 3, 2008 Local Shelter Helps Animal Lovers Find Perfect Pet Match by NY1 News Sunday, February 10, 2008 by Dan Avery, Time Out New York Wednesday, February 6, 2008 Wish your pet a Happy Valentine's Day by Amy Sacks, New York Daily News Saturday, February 9, 2008 I Love NYC Pets Month Underway: More Than 50 Adoption Fairs Set for February by Fox 5 News, WNYW-TV New York Saturday, February 9, 2008 Spurred by Maddie's Fund's award of a special grant to help foster awareness and increase adoptions of "extra special" cats in New York City, KittyKind's Extra Special Cats adoption events at Petco Union Square received far-reaching media coverage. Broadcast coverage, featuring interviews with KittyKind representatives, drew adopters to the two weekend events in February, as well as to a special "Seniors for Seniors" event on April 12 and 13. Among the coverage received was this clip on NY1 News on April 14:
Adoption Event Pairs Senior Felines With Senior Citizens by NY1 News Monday, April 14, 2008 With the advent of spring and "kitten season," shelters and rescue groups are at capacity with a higher number of abandoned pregnant cats and homeless litters. The Mayor's Alliance used this opportunity to raise awareness among New Yorkers about the tremendous need for people to adopt a cat from a shelter or rescue group. WABC-TV's ABC7 Eyewitness News This Morning featured a story on March 15: by ABC7 Eyewitness News This Morning, WABC-TV New York Saturday, March 15, 2008
And then there was sweet Georgia, the six-month-old kitten who escaped from her carrier and jumped from the platform to the tracks of a Manhattan subway station in January. The Mayor's Alliance alerted the media to Georgia's plight, and offered a $1,000 reward to generate interest in Georgia's rescue. An anonymous donor connected to City Critters, a Mayor's Alliance Participating Organization, offered another $500. New York Daily News reporter Pete Donohue pursued the story, which was picked up by other media and drew interest from around the country. Happily, Georgia was found 26 days after her escape. Although she suffered from dehydration and a fractured back leg as a result of her ordeal — which were treated by doctors at Fifth Avenue Veterinary Specialists in Manhattan — Georgia survived and was returned to her family. The $1,500 reward for finding Georgia was split among Georgia's three rescuers — NYC Transit workers Mark Dalessio and Efrain LaPorte, and Con Ed meter reader Christopher Cuddy. Ongoing coverage of Georgia's story included: by Pete Donohue, New York Daily News Wednesday, January 30, 2008 Possible sighting of lost subway cat by Pete Donohue, New York Daily News Friday, February 15, 2008 by Melissa Grace, New York Daily News Monday, February 18, 2008 Subway Cat Georgia Is On The Mend by Dave Hogarty, Gothamist Tuesday, February 19, 2008 For a complete listing of Mayor's Alliance stories and mentions in the media, please visit our 2008 Alliance News Items section.
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