Message from the President - - July/August 2005 - Picasso Veterinary Fund Gets a New Look - by Jane Hoffman, President, Mayor's Alliance for NYC's Animals - Out of the Cage!, the E-Newsletter of the Mayor's Alliance for NYC's Animals

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Message from the President

Picasso Veterinary Fund Gets a New Look

by Jane Hoffman, President, Mayor's Alliance for NYC's Animals

The new Picasso Veterinary Fund logo, reminiscent of a Picasso painting, reflects the fund's assistance to dogs and cats.

This issue of Out of the Cage! features quite a few cats and dogs who got second chances thanks to the Picasso Veterinary Fund.

In any given month the Picasso Veterinary Fund pays out thousands of dollars to cover the costs of life-saving medical treatment for animals transferred from Animal Care & Control to other Alliance Participating Organizations. The money used to pay for this medical care doesn't come from grants or foundation support; instead, we rely exclusively upon the generous support of private individuals and businesses to finance the fund.

To more accurately reflect the fund's identity as a medical resource for dogs and cats, we've redesigned its logo to include — you guessed it — a dog and cat! The logo, created by graphic designer Joe Kleinberg for Rational Animal, will make its first public appearance on men's and women's tee-shirts that we'll be offering (for a donation) at BROADWAY BARKS! on July 30. In the future, we hope to make the tee-shirts, and other Picasso Veterinary Fund-branded merchandise, available for purchase on the Mayor's Alliance web site. All sales will go to support the Picasso Veterinary Fund.

Of course, the memorable face of Picasso, the amazing dog with the beautifully twisted muzzle in whose honor the Picasso Veterinary Fund was founded, will remain an important part of the fund's identity. The new logo is a tribute to Picasso, and to the many dogs and cats whose lives have been saved as a result of Picasso's legacy.

We hope you'll join us in supporting this fund, and the cats and dogs whose lives it saves each month. And we hope you'll make a convenient on-line donation that will help us continue to provide special little New Yorkers with the medical care they need to go on to find the happy lives they deserve. Remember, whether you donate $10 or $100 (or more!), you're making a big difference for the animals!

And check out the I Love My Dog contest article featured in this issue of Out of the Cage! — for one more way you can support the Picasso Veterinary Fund.

We hope you enjoy this issue of Out of the Cage!

– Jane

For more information about the Mayor's Alliance and its Participating Organizations, please visit the Alliance web site at www.AnimalAllianceNYC.org.

About Maddie's Fund

Maddie's Fund, The Pet Rescue Foundation (www.maddiesfund.org), is a family foundation funded by PeopleSoft Founder Dave Duffield, and his wife, Cheryl, to help create a no-kill nation. The first step is to help develop programs that guarantee loving homes for all healthy shelter dogs and cats throughout the country. The next step will be to save the sick and injured pets in animal shelters nationwide. Maddie's Fund is named after the family's beloved Miniature Schnauzer who passed away in 1997.