Alliance News - TV Spots Promoting Animal Shelter Adoption Premier on Local Channels in NYC - April 2005 - Out of the Cage!, the E-Newsletter of the Mayor's Alliance for NYC's Animals

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TV Spots Promoting Animal Shelter Adoption Premier on Local Channels in NYC

Along with two other 30-second public service announcements, Rational Animal's Nap spot will persuade New Yorkers to adopt their next pet from an animal shelter or rescue organization.

Some local dogs and cats who landed starring roles in three new TV spots are hoping to create new destinies for thousands of their fellow shelter and rescue animals.

The PSAs promote the adoption of animals from shelters and rescue groups. They are the first in a series of media campaigns created by Rational Animal, a NYC media think tank for animal welfare, for the Mayor's Alliance. The spots will be aired on ABC, CBS, NBC, FOX, NY 1, and other local stations.

The TV spots — Language Class, Business Trip, and Nap — were developed to bring the adoption message home to New Yorkers in a memorable way. Each 30-second spot features a clever scenario designed to grab the viewer's attention. They use humor, professional actors, and, in two of the three spots, actual shelter animals, to persuade viewers to adopt their next pet from an animal shelter or rescue organization.

TV viewers who see the spots are encouraged to visit BigApplePets.com, the web site where hundreds of animals in the care of NYC shelters and rescue organizations are posted for potential adopters to view online.

Both English and Spanish language versions of the spots are being aired. Although they will premier in NYC, the spots will be available to any community that wants to broadcast them locally.

Click here or on the titles above to preview these public service announcements.