Home > Out of the Cage! > November 2004 > Message from the President: New Features in Out of the Cage!

Message from the President

New Features in Out of the Cage!

by Jane Hoffman, President, Mayor's Alliance for NYC's Animals

I first want to thank you for all the words of praise and encouragement we received from our readers following the launch last month of Out of the Cage! We are extremely happy and gratified that so many of you have taken such a strong interest in the newsletter, and in the Alliance's programs. Your compliments, comments, and suggestions are truly appreciated. We want to continue to bring to our readers and supporters an up-close view of the Mayor's Alliance, and especially of the strides being made by our participating organizations toward the goal of transforming our city into a no-kill city.

To that end, we are adding a new feature to the newsletter this month that highlights the important contributions being made by the member organizations of the New York Breed Rescue Network (NYBRN). More than 25 breed rescue groups — all of which are members of the Mayor's Alliance — comprise this special coalition within the Alliance. Each of these groups has chosen to concentrate on the placement of purebred (or nearly pure) dogs and cats. These breed-specific rescue organizations provide a valuable resource to potential adopters who prefer the companionship of specific breeds, and a sensible alternative to pet shops, puppy mills, and irresponsible breeders.

At your suggestion, we also have added a new feature that emphasizes the rewards of volunteering. Here you'll have the opportunity to read about volunteers — in stories written by volunteers — who have chosen to share their remarkable, and sometimes life-altering, experiences with us.

And finally, this month we'll introduce you to an amazing organization called Rational Animal. This all-volunteer team of graphic designers, writers, marketing strategists, and media experts are the creative force behind some of the publicity and media exposure enjoyed by the Mayor's Alliance and its participating organizations over the past year-and-a-half.

We hope you enjoy this issue of Out of the Cage! We encourage you to share it with your friends and fellow animal-lovers. And we continue to invite your comments and suggestions on the newsletter by contacting us at info@AnimalAllianceNYC.org.

All the best,

Jane