FOR IMMEDIATE RELEASE
Monday, February 22, 2010
Rational Animal to Unveil 5th Edition of Trails to Tails Animal Shelter Map of NYC
February 26 – 9:00 a.m., steps of City Hall, 260 Broadway
Vibrant maps help locate and lead New Yorkers to animal shelters and dog parks in the 5 boroughs to promote pet adoption and pet-friendly NYC living
New York, NY – Monday, February 22, 2010 – Rational Animal, a participating organization of the Mayor's Alliance for NYC's Animals, will unveil the 5th edition of Trails to Tails, the quintessential full-color, fold-out map and guide to New York City animal shelters and dog parks, on the steps of City Hall on February 26 at 9:00 a.m. In celebration of "I Love NYC Pets" Month, Assemblyman Joe Lentol (D - North Brooklyn) hosts the City Hall unveiling and will announce that his district office will begin carrying Trails to Tails maps.
Trails to Tails is the brainchild of Rational Animal, and this 5th edition is whimsically illustrated by 3-D pop-up artist, Charles Fazzino, based on his New York Is collectible illustration of New York City. Trails to Tails will be available in key locations, including city offices, New York Public Libraries, NYC municipal shelters, and select vet offices, animal awareness and adoption events, and pet supplies stores city-wide. Trails to Tails is sponsored by the ASPCA and The PEDIGREE Foundation with help from New York Tails magazine.
Rational Animal is a non-profit organization creating media and special events to increase public awareness about NYC's at-risk animals and is among the 160 Alliance Participating Organizations (APOs) working with the city of New York to help make NYC a no-kill community. With over 43,000 homeless animals entering into the shelter system on a yearly basis, this map helps promote pet adoption at local animal shelters, locates dog parks, and offers information about free/low-cost pet care services and their locations. In addition, the map offers pet resources for licensing, microchipping, poisoning hotline, pet-friendly housing, and how to report animal abuse, making this latest version of Trails to Tails a must-have for current and future pet guardians in New York City.
"There are so many highly visible stores across the city still selling dogs from puppy mills —each purchase means one less adoption — and so many cats and other animals need homes too," said Susan Brandt, founder of Rational Animal. "With this map we aim to direct more people to their local shelters to adopt, donate or volunteer — every person can do their part to help homeless animals and end euthanasia in city shelters."
Trails to Tails Pre-Unveiling Party hosted by DoggyStyle, nyc, in SoHo will take place on the evening of February 25 from 6:30–9:30 p.m. at 73 Thompson Street, and is open to the public. At this event, pet-lovers can pick up a Trails to Tails map and buy dog supplies with a percentage to be donated to Rational Animal.
Note: Due to weather, the launch event has been rescheduled for 10:00 a.m. on Friday, March 5, and the the pre-unveiling party has been rescheduled for Thursday, March 5.
How to Get a Map
To order a Trails to Tails map, mail a check for $3.50 (payable to Rational Animal) to Rational Animal, 217 Thompson Street, Suite 420, New York, NY, 10012. Be sure to include your mailing address.
Trails to Tails is available at a discount for bulk quantities. If your business would like to be a distributor, contact Rational Animal at email@example.com or (212) 933-1688, or visit the Rational Animal website.
"I Love NYC Pets" Month
For a full list of "I Love NYC Pets" Month event listings, please visit www.ILoveNYCPets.org.
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