FOR IMMEDIATE RELEASE

Tuesday, May 26, 2009

Young NYC Philanthropists Found "TAILS" — a New Fundraising Group Working with the Mayor's Alliance for NYC's Animals

TAILS kicks off with May 27 Fundraising Event

NEW YORK, NY – Tuesday, May 26, 2009 – The Mayor's Alliance for NYC's Animals announces its partnership with an exciting new philanthropic group — TAILS (Toward Animals in Loving Spaces) of the Mayor's Alliance for NYC's Animals. Founded by young New York philanthropists, TAILS will work with the Mayor's Alliance to help achieve its goal of making NYC a no-kill city by 2015. TAILS' kick-off fundraiser, Stray Station, takes place on May 27th at the Louis K. Meisel Gallery in NYC.

TAILS was founded by a group of young, socially active New Yorkers who have known each other since childhood and follow a long tradition of philanthropy by their families. All under 30 years of age, founders include Maximillian and Larissa Whitney, Natalia Rozenholc, Kingsley and Elizabeth Woolworth, and Anna Meisel. In a challenging economic climate, this kind of initiative by young New Yorkers, reaching out to their social and professional networks, marks an exciting new direction in philanthropy.

"We all grew up together and pets were an important part of our family life. Current challenges with animal rescue and adoption in our home city of New York brought us together once again to jointly make a real difference for New York's dogs and cats," said Max Whitney.

TAILS of the Mayor's Alliance for NYC's Animals intends to act as an advocate for homeless New York City animals and seeks to create a thriving network of compassionate businesses and animal lovers in the community by dedicating its efforts to fundraising, raising awareness about homeless animals, and educating the public to increase spay/neuter, volunteering, fostering, and microchipping of pets.

To kick-off this new group and fund a citywide subway advertising campaign to celebrate the 2009 New York Week for the Animals, TAILS of the Mayor's Alliance for NYC's Animals will host a cocktail party fundraiser, Stray Station, on Wednesday, May 27, from 7:00–10:00 p.m. at the Louis K. Meisel Gallery. Animal Haven will bring adorable dogs available for adoption. For ticket prices and sponsorship opportunities, visit the TAILS website.

"We are excited to welcome such an innovative and inspiring group of animal advocates to the Mayor's Alliance and the New York City community," states Jane Hoffman, president of the Mayor's Alliance for NYC's Animals. "Together, our efforts will energize the initiatives of the Alliance and its 160 Alliance Participating Organizations towards the day when no healthy or treatable cat or dog is killed merely because he or she does not have a home."

For more information about TAILS, visit: www.TAILSNYC.org.

About the Mayor's Alliance for NYC's Animals

The Mayor's Alliance for NYC's Animals, Inc., founded in 2002 and powered by Maddie's Fund, is a coalition of more than 150 animal rescue groups and shelters that are working with the City of New York to find homes for every cat and dog in the city who needs one. For more information about the Mayor's Alliance, its participating organizations and pet adoptions, please visit the Mayor's Alliance website at www.AnimalAllianceNYC.org.

Press Contact

Carrie Hyman, M. Silver Associates

Phone: (212) 754-6500 x245

E-mail: carrie@msilver-pr.com

Jessica Del Guercio, M. Silver Associates

Phone: (212) 754-6500 x237

E-mail: jessica@msilver-pr.com

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